Image & Presence for Ambitious Professionals

Trusted by

  • The Coca-Cola Company
  • BNP Paribas
  • IBM
  • Pfizer
  • ING Bank
  • Singapore Police Force
  • EDB Singapore
  • Ministry of Transport
  • National University of Singapore
  • McCann Worldgroup
  • GXS Bank
  • The Tanglin Club
  • The Fashion Pulpit
  • Halogen

Become unforgettable in every room.

You know your field. The room hasn't caught up yet. We close the gap between what you know and how you land through your image, story and how you show up.

See how we work
Annabelle Siena Lim, founder of Belgrace Institute, image and presence consultant in Singapore

Work With Us

For you

Annabelle Siena Lim in a one-to-one personal brand session with a client

1:1 coaching

The Belgrace Brand Programme

The Belgrace Method built entirely around you, for the rooms that shape your future. You leave with your story, your image and your voice finally saying the same thing.

  • The Becoming Track

    Identity + Image

    For a transition, or a room that matters coming up soon.

  • The Bloom Track

    Identity + Image + Influence

    For building something visible, online and in every room.

Enquire about our 1:1 programme

For your team

Annabelle Siena Lim leading an image and presence masterclass for a corporate team

Team training

Image & Presence Corporate Masterclass

Your team is capable. Make sure every room knows it. Presence, image and credibility training for high-performing teams in high-stakes environments.

See the masterclass
Corporate team at a style and colour analysis workshop with Belgrace Institute

Team workshop

Style & Colour Analysis Masterclass

Attendees discover their ideal colour range and take part in practical styling activities with their peers. Ideal for company team-building.

Enquire
Annabelle Siena Lim delivering a keynote talk on stage

Keynote

Keynote Talks

One talk. One room. One idea that changes everything. For stages, summits and corporate events.

Enquire

How we work

The Belgrace Method

The Belgrace Method is a three-stage personal branding framework. Most image advice starts with clothes. We start with who you are, so everything the room sees is true to you.

The Belgrace Method drawn as a rose: identity is the roots, image is the petals, influence is the scent
  1. Identity Roots

    We start with what you value and what you stand for, before anything visual.

  2. Image Petals

    Then we build how you're seen, in person and online, on that foundation.

  3. Influence Scent

    Finally, how you're remembered: the rooms you walk into and the ideas you're known for.

Book A Call
annabelle siena lim portrait

About

Annabelle Siena Lim is a Singapore-based consultant and founder of Belgrace Institute, working at the intersection of executive presence, confidence, professional image, and modern etiquette. Her work and perspectives have been featured by Vogue Singapore and LinkedIn News Asia.


She supports professionals and organisations in cultivating credibility, self-assurance, and executive presence, particularly in high-context, multicultural, and client-facing environments. Her work spans government, finance, healthcare, and multinational corporates, including The Coca-Cola Company, BNP Paribas, ING Bank, Pfizer, and the Singapore Police Force.


Trained as a lawyer in London, Annabelle spent six years in media and entertainment, including at The Walt Disney Company. She is also an accredited Personal Colour Consultant with the Korea Fashion Psychology Institute in Seoul and holds formal accreditations from leading Etiquette & Protocol institutions in the UK and the US. Having grown up across Singapore, England, and France, she brings a culturally fluent, globally informed perspective to her work, alongside advisory experience in social enterprise and international nonprofit initiatives, including with the United Nations Development Programme (UNDP).

FAQ

Questions, answered

Something else on your mind? Send a message and Annabelle will reply personally.

Get in touch
What does a personal image consultant do?

A personal image consultant helps you close the gap between what you know and how you're seen. At Belgrace Institute, we focus on more than just your wardrobe. Think of me as your fairy godmother. We hone your story, your image and how you show up in the rooms that matter, so people understand your value quickly and remember you.

How is this different from colour analysis?

Colour analysis is one part of the work, not the whole of it. It tells you which colours suit you, but how you show up is a combination of more factors. Personal branding starts earlier, with who you are and what you want to be known for, then builds your image and visibility on that foundation.

Who do you work with?

Founders, entrepreneurs and professionals moving into independent work and starting something new. I also work with leadership teams in finance, professional services and government. Past clients include teams at Coca-Cola, BNP Paribas, IBM, Pfizer and the Singapore Government.

What is The Belgrace Method?

The Belgrace Method is a three-stage personal branding framework: Identity, Image and Influence, built in that order. It was developed by Annabelle Siena Lim, founder of Belgrace Institute. You define who you are first, then how you're seen, then how you're remembered.

Do you offer Korean personal colour analysis in Singapore?

Yes. Annabelle is an accredited Personal Colour Consultant with the Korea Fashion Psychology Institute in Seoul, and offers Korean-style personal colour analysis in Singapore. It's available as part of 1:1 coaching, or as a workshop or masterclass for teams.

Can you run a workshop for my team?

Yes. We run in-person masterclasses in Singapore on image and presence, and on style and colour analysis, plus keynote talks for conferences and company events. Each one is tailored to your specific team and industry, we don't copy-and-paste.

Do you work with clients outside Singapore?

Yes. 1:1 coaching and image sessions can run online, and Annabelle speaks at events internationally. We do conduct online colour analysis and styling sessions as well, with several international clients from Australia to Dubai.

How do I get started?

Send a message through the contact form below with a little about you or your team. Annabelle will reply to suggest a complimentary first call and the best format for what you need.

Contact Us

✉️ annabelle@belgraceinstitute.com

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